Ausflugsziele, Erlebnisse / Experiences

Frey Swiss Chocolate Factory (EN)

Jul 12, 2018   |   by Aline   |   2 comments

The Frey Swiss Chocolate factory is one of the largest Swiss chocolate producers, grounded by Robert and Max Frey in 1887 in Aarau, Switzerland. They are the Migros (Swiss supermarket chain) suppliers and have a well-diversified range of products. The visitor center in Buchs, canton of Aargau, near Zurich is enormous and super fun for the little ones. We have been there twice, and there are always new things in the exhibition!

UPDATE 2020 -The Frey Swiss Chocolate Factory is since 2020 permanently closed. Leider das Besucherzentrum Frey in Buchs ist seit 2020 dauerhaft geschlossen.

Frey Swiss Chocolate Visitors Centre

At the entrance, we can take some headsets (in Spanish, English, and Italian), which we can connect at several points of the exhibition. Production details are explained effortlessly by a Frey engineer. We were starting to see the evolution of chocolate packages in the 20th century. On the ground floor, a quiz distributes exclusives recipes, according to the type of chocolate personality you are. The highlights are several Frey chocolates like truffles, pralines, and bonbons for tasting and you can delight yourself on the Frey Chocolate Fountain with white and milk chocolate. The Frey Cinema is an exhibition about Frey chocolate production. A voucher for the coffee in the amount of CHF 5.-is included in the admission of adults.

What’s best for a family day trip here?

Frey has several attractions for kids of all ages:
– The robot Robi packs chocolate live
– Chocolate tank with a video game
– Cocoa phone
– Photobooth that prints family photos in a chocolate bar
– Aroma Laboratory
– Candy box photo spot.

Create your Swiss Chocolate Frey

You need to book in advance, and there are four different schedules per day. To decorate the chocolate bar, which can be milk, dark or white, with more than 20 different toppings. Great gift for friends and family!! Chocolate bar Price per adult (2 chocolate bars included) CHF 24.-Children from 3 to 16 years CHF 19.-

Frey Chocolate Switzerland

Discovering Swiss Chocolate at Frey

Frey Chocolate Switzerland

Frey Visitor Centre

Frey Chocolate Switzerland

Truffles and Pralines at Frey Chocolate Switzerland


Frey Swiss Chocolate Factory / Chocolat Frey
Bresteneggstrasse 4,
5033 Buchs Canton Aarau-Switzerland
Phone: + 41 (0) 62 836-2626, @chocolatfrey
Admission: Adult CHF 12.-Children up to 6 years old: free and 6 to 16 years: CHF 6.-
Family Ticket: 2 adults + up to 5 children CHF 30.-
Open from Tuesday to Sunday from 10 am to 5 pm. Last admission at 4 pm.
December 25 and January 01 closed.

UPDATE: Frey Swiss Chocolate Factory is closed until further notice. Leider das Besucherzentrum Frey in Buchs ist seit 2020 dauerhaft geschlossen.

Do you have any questions about Frey Swiss Chocolate Factory? Please write to us with a comment.

Thanks for reading!! Discover in our family blog outdoor tips in Switzerland, family-friendly destinations, and much more! 🙂

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  1. luciane orlandini cunha   •   Jul 12, 2018   •   15h09

    Deu vontade de conhecer! Tudo bacana e muito linda a mini-trufa!